Sales Performance Consulting
Sales Performance and Leadership Coaching
Build high-performance sales teams
Help sales teams reach their full potential
Help sales leaders lead with influence.
With the experience from three decades of enterprise software sales leadership, you receive the current thought leadership coupled with the repetitions from thousands of sales cycles. As a former sales leader, I had a hands-on approach to sales, sales management, and all the attendant leadership requirements of that role. Calling upon many of those same principles and processes with Cardinal Initiatives, I help you implement a playbook to ensure the tips and techniques are absorbed and become habits for your team.
Are We a Fit for You – Can We Help Your Company?
1) If you are a founder currently running sales yourself, we can help you.
2) If your sales team is closing fewer opportunities than you think they should, we can help you.
3) If you don’t have confidence in your forecast, we can help you.
4) If you’d like to increase your average deal size, we can help you
5) If you are experiencing unwanted turnover in your sales team, we can help you.
If none of the descriptions above fits your current situation, and you have a sales leader in place who has already retained a sales and leadership coach, then congratulations. We are only a fit if you want to improve your current performance.
Leadership Coaching
Find the right people
Empower, inspire, and coach them to reach their full potential
Treat them well enough so they won’t want to work anywhere else
Implement principles and process that are repeatable
Leadership Coaching
Do you have a growth mindset?
A common trait of successful leaders is a growth mindset. That means that they believe everyone can change and grow through experience and application, themselves included. While they do not discount talent and natural abilities, they place an equal emphasis on attitude, especially toward effort and self-improvement. Leadership Coaching targets those in sales and sales management roles that possess a growth mindset.
Engage Enterprise Accounts
Broad access to Fortune 1000 accounts
Network of enterprise sales professionals built over two decades
A modern marketing and sales platform
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Engage Enterprise Accounts
Need access to a Fortune 1000 account?
There is a good chance that we know the person you need to meet.
While it is debatable whether sales is a science, engagement remains an art. Enterprises depend on innovation from the tech industry to help them solve operating challenges and create new revenue streams. Yet, they make it challenging for a startup to get their attention, even more so their consideration. Cardinal Initiatives helps small companies engage enterprises.
Win New Logos
Leads are one thing. Conversion is quite another. Thousands of sales cycles over the last 15 years – We may not have seen it all, but enough to help you. Experience (2015-2018) leading Series B start-up sales team in capturing new logos. A fractional sales leader role gets your team more new logos quicker.
Win New Logos
New Logos are a top priority for early-stage software companies. Each win confirms market fit and another source for product enhancements. New logos are often one of the KPIs for receiving additional funding.
If getting the attention of an enterprise is problematic (see Engage Enterprise Accounts), winning its business is infinitely more challenging.
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Increase Deal Size
Value-based selling. Knowing how enterprises like to buy. Experience structuring multi-year commitments. Financial selling skills. Negotiation skills. Thousands of sales cycles over the last 15 years. Hundreds of salespersons coached to increase deal size.
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Increase Deal Size
What if we could make adjustments in our approach to new business that would significantly accelerate our growth? What if we could see the results within ninety (90) days?
We were asked to help a Series C enterprise software startup accelerate its growth through sales execution. The startup had recently received its next round of funding… Read more…
Build a High-Performance Sales Team
What is critically important to executing a business strategy for a software startup? Selling our product is. Sales roles are critical positions, yet do we have a success formula for the job? How is that working for us?
What role does management have in defining the job descriptions for sales roles? Do we really know what is required to perform the role at an expert level? Have we done it? Aren’t we responsible for the performance of the team; the outcomes?
Hire Cardinal Initiatives to help your company with sales performance and benefit from two decades of hiring, enabling, and coaching salespeople. Benefit from a network of thousands of sales professionals and a recent Digital-Native Hiring Committee perspective.
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Build a High-Performance Sales Team
“The ability to make good decisions regarding people represents one of the last reliable sources of competitive advantage since very few organizations are very good at it.”
Sales professionals are the face of a company to most of the business world and possess one of the mission-critical roles for an enterprise software startup. Historically, hiring decisions were frequently made using insufficient criteria and a lackluster approach, especially given the importance.
Credentials
Cardinal Initiatives is a sales performance consulting company. We help software and services companies increase revenue and reduce customer acquisition costs. Our Founder and CEO is Jeff Keplar, a veteran enterprise software sales leader with start-up experience to compliment his 19-year career with Oracle.
One of the many assets we bring to you is the network of thousands of industry colleagues which Jeff has established over the last three decades. You are able to call upon this multiplier of Jeff’s when you contract with Cardinal Initiatives to help you with sales.
