Improving Sales Performance
The Cardinal Way
Through People and Process
Our Approach
Sales Leadership for Tech
Cardinal Initiatives is a sales performance consulting company. We help software and services companies increase revenue and reduce customer acquisition costs.
Utilizing the intellectual property of a veteran enterprise software sales leader and his industry experiences over the last three decades, your team works with him and his network on behavior and process to improve outcomes.
We deliver our services with the latest technology, supporting your and your clients’ work environments ranging from 100% virtual to the hybrid variation. You can consume our services in various on-demand models, allowing you much more flexibility and efficient use of capital.
Cardinal Initiatives is as much about our “how” as it is our “what.”
Lead by Example - Don’t ask others to do something you haven’t done or wouldn’t do yourself.
Deliver Value - Make a contribution that benefits your employer.
Growth - If you are not growing, you are dying (revenue-wise and professionally).
Innovate - What worked yesterday may not necessarily work today.
Problem-solver - Sales is about overcoming obstacles.
Never quit - Impossible only defines the degree of difficulty.
Effort - Winners will not be out-worked.
Always On - Sales never sleeps. In today’s world, 9 to 5 is eliminated already, due to technology. The sales profession no longer imposes this phenomenon upon its own.
Sales is a Science - The very best sales professionals employ behavioral science in their craft.
Sales Process - Buyers have a process. Sales needs a process. A sales process is required to have repeatable and scalable success.
Sales is an Art - There is an art to engagement.
Continuous Improvement - Training, coaching, and role-playing before customer interactions make us better and keeps us sharp.
Intelligence - Use technology to eliminate latency, reduce labor, and enable data-driven decisions. A modern sales and marketing approach is required for today’s sales environment.
Speed - Don’t put off to tomorrow that which can be done today.
Golden Rule - Treat others as you would want to be treated.
Enablement - Make good hires and enable them. Resist the micro-management approach.
“Leadership is the art of getting others to do what you want them to do
because they want to.”